Gary Shapiro will appear at the South by Bookstore to sign copies of “Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses” following his Book Reading session.

Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA)®, the U.S. trade association representing over 2,000 consumer electronics companies and owning and producing the continent’s largest annual tradeshow, the International CES.
Shapiro leads a staff of 150 employees and thousands of industry volunteers and has testified before Congress on technology and business issues more than 20 times. Washington Life magazine has named him one of the 100 most influential people in Washington. Gary authored the 2011 bestselling book The Comeback: How Innovation Will Restore the American Dream (Beaufort). Through this book, as a weekly Forbes.com columnist and a regular contributor to the Huffington Post, Daily Caller and other publications, he has helped direct policymakers on the importance of innovation in the U.S. economy.