Matthew E. May will appear at the South by Bookstore to sign copies of “The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything” following his Book Reading session.

Matthew E. May is the author of four books on innovation: The Laws of Subtraction, The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. He is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles.