Mentor Session: Dan McKernan
A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/265
Daniel McKernan is the Head of Digital Marketing, Advertising, and Social Media engagement at UMeTime Corp., a new local deal platform that drives traffic to local businesses through a mobile app and website. His role at UMeTime is to inject innovation and creative digital strategies that will help implement the startup for massive local buzz/awareness/engagement on the hyperlocal level to increase downloads and daily active users.
Concentration on bootstrapping startups with little or no marketing expenses. Know how to create/execute marketing and PR strategies entirely in house. As well as use social media channels as the main source for customer feedback and support.