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Mentor Session: Rachel Tipograph

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up -


Rachel Tipograph Global Dir of Digital & Social Media Gap Inc

Rachel considered herself amongst the digerati since the moment she became an eBay power user at 13. As Director of Global Digital & Social Media at Gap, she oversees strategy, implementation and measurement. Business Insider recently named Rachel one of “New York Tech’s Coolest People” because of her work “making Gap cool again for the first time since Bill Clinton was President.” Previous to Gap, Rachel was a Strategist at Undercurrent, a digital strategy firm based in NYC, working with clients such as PepsiCo, Levi’s, GE and Disney. Rachel is a graduate of NYU where she studied Entertainment Business and New Media.