A company's first day as a publicly traded entity on a stock exchange is a huge deal. Social companies, like Facebook, Xynga and Jive, have the added the pressure of socializing this corporate milestone. This session will share how an IPO architect used social technologies to collaborate on confidential information; share updates with employees, investors, and customers; and engage the community using innovative techniques like displaying live tweets on NASDAQ's marquee in Times Square and creating infographics for financial information. Attendees will hear about social communications best practices and lessons learned during the evolution of an IPO.