Sex & the Startup: Marketing to Women
Move over tech portals — if you want rapid adoption for your startup, it's all about lifestyle magazines and daytime talk shows. In case you haven't heard, women make or influence over 85% of the household purchases, and they're ravenous for technology that fixes their lifestyle problems. Will your startup deliver? Let's discuss marketing tactics that work, and ones that will get you shunned by the fairer sex. I'll share all I've learned developing my web show, helping tech startups and clients like Intel and Cisco reach women audiences, and serving up tech tips on the Today Show. Plus, I'll poll my audience and peers in blogging and mainstream media to bring you real-life answers to common questions. Warning: Appealing to women just might help you build a smarter product.
Carley Knobloch is a Today show contributor and digital lifestyle expert. She's the host and founder of Digitwirl, a Webby-nominated web show designed to help busy women discover technology that "just works.” Digitwirl brings together Carley’s obsession with all things tech, her passion for problem-solving and her knack for curating the best resources for her audience. Carley also decodes smart home technology on HGTV.com and social media on eHow's Tech channel. She resides in Los Angeles with her husband, two kids, springer spaniel, and myriad tablets.