Henry Jenkins will appear at the South by Bookstore to sign copies of “Spreadable Media: Creating Value and Meaning in a Networked Culture” and other titles he has authored following his panel “Spreadable Media: Value, Meaning & Network Culture”.

Henry Jenkins is Provost's Professor of Communications, Journalism, Cinematic Arts and Education at the University of Southern California. Previously, he was Peter de Florez Professor of Humanities and co-director of the Comparative Media Studies Program at MIT. He has headed major research initiatives in the areas of digital media and learning (Project New Media Literacies; Education Arcade), civic media and democratic participation (Civic Paths; Center for Civic Media), games and innovation (Singapore-MIT GAMBIT Games Lab), and producer/audience relations (Convergence Culture Consortium). He is Chief Advisor to the Annenberg Innovation Lab. He also helped establish and run the Media in Transition and Futures of Entertainment conference series at MIT and the Transmedia Hollywood series in Los Angeles. He has authored/edited 14 books, including the forthcoming books Spreadable Media and Reading in a Participatory Culture, as well as Textual Poachers and Convergence Culture.