Complete event listing for
Branding
Wednesday, March 13
Music City is developing far beyond the major label country business. Artists are finding creative support and a business infrastructure that is unique. The panel will provide an in-depth discussion of why Nashville is t…
Presenters
Andrew Colvin, John Strohm, Paul Roper, Robert Clement, Howell O'Rear
Thursday, March 14
What role does music play in a successful advertising campaign? What opportunities are there for artists beyond the licensing of their existing tracks? Industry insiders discuss how music in advertising impacts both the …
Presenters
Chris Farren, Roger Wojahn, Tom O'Keefe
Friday, March 15
There was a time when artists working with brands was seen as a sell out. To be fair, many of the early sponsorship deals were badly planned and executed. Promoters too, have not always managed to marry live music with b…
Presenters
Anthony Flores, Doug Palladini, Matt Bennett, Nick Sabine, Joe Edwards
In 2012, Pepsi re-ignited its marketing efforts around the voice of the now generation with Nicki Minaj, Katy Perry and others driving significant content and media exposure. How do these powerhouse brands decide what’s …
Presenters
Javier Farfan, Megan Healy, Paul Jankowski, Stalley , Bozoma Saint John
Saturday, March 16
Hear non-traditional advice and first-hand experience on how artists and brands of today are creating merchandise-driven revenue streams. Examine creative ideas for branded merchandising, from 360 major label record deal…
Presenters
Alexandra Starlight, Simi Dube, Vincent Wilburn Jr, Zachary James, Amanda Mcintyre-Chavis
Over the last forty years, headphones have transformed from clunky portable music accessories to a ubiquitous form of branding. Now that tech companies are racing to make the entire entertainment universe fit inside your…
Presenters
Ed Cotton, Keir Dillon, Richard Ngo-Tran, John Verrochi