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Enterprise Invades the Apps Playground

#sxsw #entmob

Long a stronghold for consumer-friendly photo apps, games, and renegade business apps, the app stores of today are in for a major renovation as enterprise-class comes into its own. Think of the opportunity – according to Gartner, enterprise apps will generate nearly $40 billion in sales for developers by 2016.
It’s clear that enterprise mobility is rapidly gaining ground. But it's still a really challenging experience for most developers due to the technical complexity and expensive delivery models for most enterprise mobile platforms. Add to that the rapidly evolving nature of mobile technologies and you can see why most approach with trepidation.
But this is changing - beautiful, scalable, and affordable opportunities to build, test, and monetize are coming to the enterprise space. Will developers follow suit? And, if they do, are companies really ready for it?


Alex Williams Writer TechCrunch

I cover the enterprise beat for TechCrunch.

Eric Lai Tech Blogger Avaya

Tech journo/blogger for more than a decade and a half; watching enterprise mobility for the last several years, now also blogging/tweeting about unified communications.

John Arrow CEO Mutual Mobile

John Arrow is a veteran of entrepreneurship with a passion for harnessing disruptive and emerging technologies. His ability to combine market vision with methodical execution has propelled Mutual Mobile, Inc. to become the world’s largest and most called-upon mobile consulting company.
Over the last ten years, John founded successful businesses in the online payment processing industry and the consumer and enterprise software spaces. He also created one of the first site targeted PPC advertising networks. An adventurer and an innovator, John founded Mutual Mobile with the vision to unite the best minds in mobile technologies to pursue world changing endeavors.
John is an avid pilot and sits on the board of the Austin Technology Council.

Matt Carrier Sr Dir, Mobile Strategy & Solutions SAP

Matt Carrier is sr. director of strategy and solution management for SAP’s mobile team. In this role, he is responsible for driving strategic market development projects, product strategy and business planning for the mobile division. Matt has worked in mobile since its inception, and boasts fifteen years of experience helping enterprises worldwide deliver innovative mobile solutions for their employees and consumers.