Joshua Green will appear at the South by Bookstore to sign copies of “Spreadable Media: Creating Value and Meaning in a Networked Culture” following his panel “Spreadable Media: Value, Meaning & Network Culture”.

Joshua Green is a researcher and strategist at digital strategy firm Undercurrent. With a PhD in Media Studies, he has managed research projects at MIT and the University of California. In 2009 he wrote (with Jean Burgess) YouTube: Online Video and Participatory Culture, the first in-depth look at YouTube's content and cultural impact. He has published work about television, new media, and participatory culture in both popular and academic venues. He is co-author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Culture (2013, NYU Press) about how content spreads through participatory culture.