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New Domains Have Landed: Now What!?

#sxsw #NewTLDs


Hundreds, maybe up to a thousand, new domain endings will soon join the ones we’re accustomed to like .com, .net and .org. Last summer we learned which companies were seeking which new extensions as this massive change continues inching closer to reality through a process that’s being developed and altered “on the fly” by ICANN, the Internet’s governing body. With nearly 2,000 applications, the most sought-after endings include .app, .home, .art, and .shop. Which are relevant for you? How is the battle playing out between Google (100+ applications) and Amazon (75)? When we find out who gains control of each new extension, what are the implications?

With ICANN announcing new developments every week, this presentation will dissect the latest news to help you better manage your online presence. Learn how to adjust your domain strategy based these developments and how working with new Top Level Domains (TLDs) will be different from registering domains in the past.


Jeremiah Johnston COO & General Council Sedo

Jeremiah Johnston is general counsel at Sedo (, the largest online marketplace for buying and selling domain names and websites. Johnston began his career with Sedo in 2004 and served five years as Chief Operating Officer and head of marketing until 2011. Johnston represents Sedo as a founding member of the Internet Commerce Association (ICA), now in its sixth year, and sits on the Board of Directors in the role of association president, working to shape the future of domain names in the regulatory and political space. With more than twelve years of experience leading internet-related companies and an academic background that focused on the international reach of intellectual property and e-commerce, Johnston has helped Sedo identify opportunities and risks while always keeping an eye on the horizon. Johnston is a 2008 "Up & Coming Lawyer" honoree by Massachusetts Lawyers Weekly and was chosen as one of the Boston Business Journal's "Forty Under Forty" for 2009. Johnston holds a BS in Mass Communication from the University of Utah (USA) and a Juris Doctor degree from Suffolk University School of Law (USA).