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The Art & Science of Hacking an Industry

#sxsw #BizHack


Every business claims to be disruptive. Most startup founders want to innovate the next app or feature to attract more dollars or clicks than the industry standard. Now there’s a new class of rising entrepreneurs inventing business models, not technology. They scale by giving consumers radical new choices. Panelists will illuminate the philosophies & execution behind their Industry Hacking:
•Sunrun redefined home solar so homeowners can opt out of dirty energy without buying expensive panels
•Birchbox transformed retail by offering sample boxes to consumers to discover, sample, and learn about the best products
•Bina revolutionizes healthcare by giving Americans easier access to their DNA information
•RETHINK Multimedia works with brands passionate about engaging the Transformational Consumer via imagination, design and digital content
These hackers represent a new age of entrepreneurship in which business model innovation changes the marketplace and world more than technology tweaks.


Hayley Barna Co-Founder BirchBox

Lynn Jurich Co-Founder & Co-CEO Sunrun Inc

Lynn Jurich has a passion for creating simple solutions to difficult problems. She recognized that more people would switch to solar if it didn’t involve high costs and complexity and co-founded Sunrun to make simple and affordable solar a reality. Lynn focuses on Sunrun business operations, including sales, marketing, channel operations, and software development. Under Lynn’s direction Sunrun provides affordable clean power to families in ten states and coordinates a network of partners that employs over 3,000 workers.

Previously at Summit Partners, a venture capital and private equity firm, Lynn completed investments with an aggregate market value of over $900 million in the financial services and technology sectors. Lynn holds an MBA and BS from Stanford University.

Narges Bani Asadi Founder & CEO Bina

Narges Bani Asadi founded Bina to bring the results of many years of multidisciplinary research on systems biology and high performance computing at Stanford University and UC Berkeley to the world of genomics. Narges has extensive experience in informatics and high performance computing. She holds multiple patents, and has several publications including the award-winning “ParaLearn” paper at the 2010 International SuperComputing Conference. She holds a Masters and a PhD in Electrical Engineering from Stanford University. When not changing the world through her mastery of high performance computing, Narges loves spending time in nature, hiking, as well as enjoying Persian poetry and music.

Tara-Nicholle Nelson Founder + CEO RETHINK Multimedia

Tara-Nicholle Nelson is a master of the art and science of business transformation. She is also the founder of RETHINK Multimedia, a trend-based digital/content marketing consultancy for brands passionate about engaging the Transformational Consumer. Tara created the Transformational Consumer framework and trend reporting platform to illuminate untapped opportunities for companies to use imagination, product design and digital content to activate change-craving consumers to hack their wellness, wealth and lives.

Tara is the visionary creator of BiblioTherapy, a multimedia content prescription platform for driving strategic business and lifestyle change. She also developed a pioneering content syndication strategy called Welcome Screen Optimization, which lands her clients’ content on the Welcome Screens of major portal sites like Aol., Yahoo! and HuffingtonPost.

Tara is the author of two books, a syndicated columnist and prolific writer and blogger for outlets like Time and Forbes. Tara is regularly called upon as an expert commentator for national media, including the Today Show, ABC News, MSNBC and the New York Times.

When not speaking on transformation or working with RETHINK clients, Tara serves as the Strategic Advisor on Digital + Content for the SutherlandGold Group, a tech PR agency in San Francisco. There, she designs content and social media strategies for Silicon Valley’s rising star[tup]s. Prior to working with SG, Tara spent half a decade as a national broadcast spokesperson and digital content strategist for and an HGTV digital property.

Tara holds a Master’s degree in Psychology and a Juris Doctorate from UC Berkeley.