Mentor Session: Dave Cirilli
Thanks to growing accessibility to information and the ability to connect through technology, entrepreneurs have more access to reporters and media influencers than ever. And while this is great news for start-ups and small businesses, easy access means even more competition for media coverage. In this mentor session, veteran publicist Dave Cirilli will share his top-line strategies for getting your company covered in the press. In your 7-minute one-on-one discussion, Dave will give you insider tips on media strategies, including: How to approach members of the press, the difference between an exclusive and an embargo, and when you should (or shouldn't) write press release, all while focusing on how to target the right reporter for you story. These invaluable and essential PR tips will give you the tools you need to hone a media strategy and grow your business. http://mentor.sxsw.com/mentors/5
Dave Cirilli is the Senior Director of Communications for Rally.org, an online storytelling platform designed to empower technical and non-technical users to fundraise and build awareness on a large scale for causes that matter. To date, Rally.org has enabled over 24,000 individuals and organizations to share and broadcast their passions, provide solutions to problems, leverage social networks, and mobilize communities. At Rally.org, Dave is responsible for building larger company awareness, creating media campaigns for many of Rally’s user causes, and driving business development initiatives.
Prior to Rally.org, Dave worked as a team leader and media strategist at Sunshine Sachs, where he developed and executed media strategies for startups, technology platforms, product launches and entrepreneurs.
Previously, Dave was a partner at the public relations agency, Giant Noise, and worked as publicity manager for Rolling Stone and Men’s Journal magazines. Dave started his career in music publicity, working at the firm Big Hassle Media. He lives in Brooklyn fe and rescue pit bull, Ryer.