2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

DIY PR for Crowdfunded / Kickstarter Projects

#sxsw #diyPR

ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP25782

Many of us have heard about the successes of Kickstarter projects such as the Veronica Mars movie ($5.7+ million). Crowdfunding has become more mainstream, attracting Kickstarter projects from celebrities like Louis CK. Getting attention for a Kickstarter project may be easier for well-known brands, celebrities, or companies using the expertise of PR agencies.

But sometimes, hiring a PR agency may not be the best option at the time for you. What if you’re a first-time entrepreneur, bootstrapping, or just chasing your dreams by launching a crowdfunded project?

This two and a half hour long workshop, designed for these DIYers, will go over PR best practices, strategies and tactics on how to create interest for crowdfunded projects, based on conversations with individuals who’ve run successful Kickstarter campaigns and with reporters. It will cover planning & strategy, timing, pitch writing, story angles, social media, approaching reporters, how to avoid "dead zone" during a campaign, and more.

- None.

What to Bring:
- Pen and paper, or however you like to take notes.



Connie Zheng

Account Supervisor

North Of Nine Communications

Connie Zheng is an account supervisor at North of Nine Communications, a boutique tech PR agency that spun out of global PR firm Burson-Marsteller in 2011. Public relations with a range of clients from global companies to startups.

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