2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Marketing As A Service

#sxsw #MobileEra

ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26574. IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

The data stockpile is on. Mobile is entering a new era of intelligence in which data is free to capture, for those who know how to do it. This panel will detail how behavioral intelligence and its associated technologies are changing how mobile marketers are thinking about personalization. Through the implementation of passive content progression, or the passive collection and analysis of behavioral data, marketers can begin to connect the dots of an individual's behavior and create more effective targeting strategies.

Sponsored by Team Detroit.


David Murphy

Pres - USA

Team Detroit

Doug Stovall

EVP, Sales & Svcs



Helen Ectors

SVP, Global Dir Creative Business

Team Detroit

Jim McArthur


Digitaria Interactive

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil