2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

I'm (Not) A Designer: Accepting the Designer Label

#sxsw #notdesign

User experience has become a ubiquitous buzzword in the tech and design field. Equally as ubiquitous is the association of "user experience" with the title "designer". Which is irritating.
This talk is about my journey into UX and my struggle to accept the "designer" label - the expectations of what I do vs. what I actually do vs. what I think I do.
It is structured and modeled after the 5 stages of grieving: denial, anger, bargaining, depression, and acceptance.



Morgan Burton

UX Architect

Avanade Inc

I'm a whole-brain change agent. I work as a UX Architect at Avanade. Texas-born and raised, I love bacon and BBQ.

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