2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

2014 SXSW Newbies Meet Up

#sxsw #SXSWnewbie


A meet-up to talk about SXSW. Discuss how to get through a day of panels and parties and still keeping your particulars. Tips on how to make the most of SXSW during one of the busiest panel sessions offered at a conference. Guidance on how to make the evening events fun, engaging, and productive.



Sweet John Muehlbauer

Social Media Dir

SiteGoals LLC

Since 1997 "Sweet John" has been discovering the wonders of the SXSW Conference and Festival. Having experienced many aspects of the conference from being a volunteer, staffer, and registrant he is well-versed in the "ways of the fest". There is nothing better than the creative energy from the best part of SXSW; the people.

If there is a new technology he is exploring it. Always being intrigued at learning new ways to communicate comes from his youth. From the days of running a "BBS" on a Commodore 64 from the family phone line, helping people find their flights at the airport using the first wireless handheld device, or experimenting with social media in new and exciting ways he is always ahead of the curve. If there is a new platform to be evaluated he is on it, exploring possibilities, and trying to find unique ways that it can be used.

Sweet John's experience with companies like SXSW, AT&T Wireless, and T-Mobile has given him rare insight into mobile technologies, experimental products, and the ever-changing world of social media. You will find he has a passion for the unexplored and an excitement for new products and concepts.

Currently he is the Director of Social Media for SiteGoals, a digital design agency, here in Austin, Texas. In his spare time you will find him active in the XBOX Live community, taking photographs around town, or in the park with his two dogs.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil