2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Doctor’s Offices on Their Death Bed

#sxsw #MedChange

“One of my tricks for generating startup ideas is to imagine the ways in which we'll seem backward to future generations. And I'm pretty sure that to people 50 or 100 years in the future, it will seem barbaric that people in our era waited till they had symptoms to be diagnosed with conditions like heart disease and cancer,” said Paul Graham, Y Combinator. Technology and policy are colliding to transform the patient experience. New devices are delivering continuous streams of health data to patients, who in turn are expecting physicians to engage with them via modern communication channels. Meanwhile, bundled payments and Accountable Care Organizations are changing incentives for doctors and payers, leading savvy physician-entrepreneurs to invent new patient-provider-payer models. As this explosion occurs will doctor’s offices soon be a legacy artifact of non-competitive providers? Join the debate with the innovators driving change from both the patient and physician perspective!


Dr Dennis Schmuland

Chief Health Strategy Officer


Dr. Dennis Schmuland serves as Microsoft’s Chief Health Strategy Officer for the US Health and Life Sciences (HLS) division. As Microsoft’s senior health industry executive, he is responsible for driving the company’s strategy across key constituencies including providers, health plans, life sciences and government health and human services groups to address the challenges facing the health industry. In 2009, he received the distinguished Microsoft Circle of Excellence award for exceptional business leadership, thought leadership and strategic innovation. Dr. Schmuland previously served as Microsoft’s National Director of Health Plan Industry Solutions within the Health and Life Sciences Industry Group.


Dr Gautam Gulati

Chief Medical Officer & Head of Prod Innovation

Physicians Interactive

Dr. Gulati is the Chief Medical Officer and Head of Product Innovation for Physicians Interactive Holdings, where he leads a world-class team to ideate, design, build, and deploy game-changing solutions for health professionals. In addition to his executive role, he serves as an Adjunct Professor of “Medical Innovation and Entrepreneurship” at Johns Hopkins University Carey Business School. He sits on the boards of several health technology companies, and can be found speaking at a variety of events, including TEDxMidAtlantic.


Morgan Gress

Events & Media


As an accomplished strategic communications professional, Morgan Gress has experience in digital storytelling, communications and editorial strategy.

Currently she serves as managing editor at 1776, a global hub for startups tackling major challenges in education, energy, health, government and other critical industries. In this capacity, Morgan is developing from concept to practicality a news platform that focuses on the intersection of highly regulated industries, startups, and innovation. Morgan, and the team she manages, is responsible for the editorial strategy and overall business objectives of the news platform. She manages a team of editors and writers to produce daily content, work with subject matter experts and create special features across the industries of education, energy, health, and smart cities. Additionally, Morgan managed the editorial strategy and coordinated the digital branding and marketing for the inaugural Challenge Cup, an annual global startup competition spanning 16 international cities hosted by 1776. The winners of the competition in each city will come to Washington, DC to compete for a final investment.

Prior to her role within 1776, she was an account manager at NJI Media, a web design, development and digital communications firm. There, she directly supervised multiple large association and media clients in creating effective launches of digital campaigns, oversaw complex website design and development projects, and prepared successful new business pitches. Additionally, Morgan was also editor of FamousDC.com, a popular site about the influencers in Washington, DC paired with commentary on life in the District.

Naimish Patel

Audax Health

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