2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Power of Design Principles in a Connected World

#sxsw #DesignCan

ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27062 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

In a world of hyper-connection and fragmented communication consumption, it can be highly effective to leverage a global brand language to reinforce a consistent brand dialogue and personal connection with your consumer. This panel will look at the power of Design principles and leveraging Design thinking to build brand relationships and messaging effectiveness.

How can you use color to align and influence?
How does hierarchy of messaging play a role across varying media?
Is the complication of our world driving the trend toward visual simplification?

Sponsored by Team Detroit.



Aaron Smith

VP, Mobile & Tablet Strategy

Team Detroit


Christine Jones

VP Assoc Design Dir

Team Detroit

Christine Jones has worked in the advertising and design industries for over 14 years. As an Associate Design Director for WPP’s Team Detroit, Jones works on a wide range of accounts and maintains a leadership role for a team of 20 extremely talented designers. Her work developing and championing the global visual language for Ford has broadened her insight into the carryover of design principles across varied regions and channels. Her work has been awarded by AIGA, HOW, Type Director’s Club, Graphic Design USA, Print, Event Marketer, The D Show and the Urban Green Council. Jones also served a term on the Executive Board of AIGA Detroit.


Michele Silvestri

EVP, Global Dir, Design

Team Detroit

Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,100-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including Ford, where her duties take on a global scale, collaborating with partner offices in Shanghai, London, Buenos Aires, Sao Paulo and Toronto. Under her leadership, Ford established its first ever Global Look + Style, aligning a visual framework for all communications worldwide. Not an easy feat.
Prior to Team Detroit, Silvestri has led design thinking at JWT, FCB, Bozell, and Perich for a variety of Automotive and Non-Automotive Brands. Silvestri has been recognized by the EFFIEs, CA, AIGA, GDUSA, TDC, DDF, The D Show and the Urban Green Council and served on the AIGA Detroit Executive Board. She was also recently named one of Graphic Design USA’s “2013 People to Watch”.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil