Invisible Steps: Behavioral Economics Driving Design
Achieving financial bliss, or even organizing everything in one place, is no easy task. There are many obstacles to maintaining stability like: How much am I spending on necessities? What’s the best way to handle debt? And the list goes on. Financial tools like Mint.com help you take the first step, but when it comes to money, we’re not always acting rationally. Often times, we’re our own barrier to sustaining financial success.
As creators of personal finance software, Mint.com is in a unique position to help consumers establish their goals while enabling ways for them to get there. By taking what the company has learned from its users, as well as working with behavior economists, Mint has uncovered some not-so-rational results on what behavior drives real action.
During this session, Vince Maniago of Mint.com will discuss what drives people to do what they do, how this affects product innovation and how to influence “good” financial decisions without even knowing it.
Vince is a curious builder, tinkerer and thinker with 15 years experience creating and managing great internet products. Vince's passion for anything Social, especially Events & Things to Do, has fueled a desire to make Events easier to discover on the Internet for the past decade. He's also a huge fan and enabler of Innovation and can't stay away from Hack Days, SHDH, Mashup Camp and Open APIs. His experience spans web development, ecommerce, local search, social media and business development. Vince has held Product Management positions at E*Trade, Yahoo! Local, Upcoming and Zvents.
For the last 3 years Vince has helped Millions of Americans take control of their finances as a Product Management Leader at Intuit, focused on Mint.com.