2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

OMMA: Do Brands Fit in with Wearable Computing?

#sxsw #DoBrands

The next great media tech wave is already here, and it fits like a glove, a watch, eyeglasses, a bracelet, a pendant or maybe a hat or a band-aid. Wearable technology promises a seamless interface of body and machine and an opportunity to serve consumers in unprecedented, an unprecedentedly intimate, ways. But do brands have a place this close to the consumer, and what new and different shape will it take? We ask a team of tech futurists, marketers and agency execs to see what a branded wearable future might be like. Sponsored by Media Post.



Bachir Zeroual

Dir Mktg Ventures

The Coca-Cola Company

Rob Garner

Chief Strategy Officer

Advice Interactive Group

Shiv Singh

SVP, Brand & Mktg Transformation



Sloane Kelley

Exec Producer

PGATour Digital

Digital creative/storyteller working in pro sports. Powered by a mix of espresso, off-the-beaten path travel, and my two rescue pups.

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