2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Internet of Cars

#sxsw #CarTech

ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27063 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

The internet of things growing by leaps and bounds. But moving ahead of the pack of "things" is the car. Along with integrated apps, vehicle data and the data cloud, this panel will discuss the direction of the digital automotive industry along with rise of the connected car. Joining us are representatives from Ford Motor Company's Product Development division to discuss how Ford is going further with integrated in-vehicle technology along with embracing the community of developers that are chomping at the bit to jump in.
Sponsored by Team Detroit.



Dave Knox

Chief Mktg Officer


Dave Knox is Chief Marketing Officer for Rockfish, one of the fastest growing digital agencies in the country. Prior to Rockfish, Knox was a seven year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List.

Author of the industry leading blog, HardKnoxLife.com, Dave was named to the iMedia 25 Class of 2010, by Cincinnati Magazine as a “Next Power Broker” and by The Internationalist as a “Agency Innovator.” Dave speaks frequently on brand and digital marketing, including appearances at Mashable Connect, SXSW, TEDxCincy, American Express Innovation Summit, and the Web 2.0 Summit

Dave is active in the entrepreneurial community, serving as a Board Observer / Advisor to multiple venture-backed companies. He is a Managing Partner in the VC firm Vine St Ventures, serves on the Board of VCU Brandcenter in Richmond, VA, and is the co-founder of The Brandery – one of the top 10 startup accelerators in the country. In Cincinnati he serves on the United Way of Greater Cincinnati Strategic Council and on the Board of Directors for the Mercantile Library and Bow Tie Foundation.


Heidi Browning

SVP of Strategic Solutions

Pandora Media Inc

Heidi Browning serves as Senior Vice President of Strategic Solutions for Pandora. Heidi brings more than two decades of experience to the team with a full-circle view of client, agency and media-owner perspectives. Heidi oversees the advertising strategic solutions department, which supports the sales organization through ad products, research and sales marketing. The team also has a special focus on programs that connect bands, brands and fans.

Prior to Pandora, Heidi served as EVP, Global Digital Officer at Universal McCann, where she launched Rally@UM, UM’s dedicated social media unit. She also served as the SVP of Client Solutions for Fox InteractiveMedia.


Scott Lange

Exec Creative Dir

Team Detroit

Executive Creative Director, Team Detroit

Scott has worked in the creative industry in Detroit for twenty years. He is a proud alumni of the College for Creative Studies, where he graduated with a bachelor's degree in Graphic Design. His passion lies in the automotive industry, where he has created advertising for all of the big three US auto manufacturers. In addition to his automotive work, he has created work for Comedy Central, Warner Brothers Pictures, Coleman Company, U.S. Navy, Bank of America, the College for Creative Studies and Warrior Lacrosse among others.

He is currently an Executive Creative Director at Team Detroit, Inc. and is responsible for the interactive work for Ford Motor Company in North America.

In addition to his advertising career, Scott is an avid fly fisherman and regularly tinkers with power tools at a local maker space. He sets type and prints on a letterpress in his basement, and served as a heavy artillery gunner in the United States Army Reserve during college.

Sefi Grossman

VP, Technology Enablement

Team Detroit

A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital. His boundless passion is formulating innovative ways to connect closely to understand, anticipate and provide in the most meaningful ways to customers. Whether via mobile, automobile telematics, or on the showroom floor, Sefi wields technical wizardry to intelligently reinforce global brand with customers at a uniquely personal level. “The new realm that lies just beyond what’s possible today is my playground!” - SG

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