2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Vicious Battleground: Mobile Game Discovery

#sxsw #MobileGames

Mobile Game User Acquisition is becoming a virtual war zone with the App Store, Google Play and other marketplaces proving to be a vicious battle ground where the strongest survive and reap billions of dollars in revenue and the weak stumble through a dreary download wasteland. User Acquisition is proving to be ultra-competitive with costs creeping higher and higher to acquire users that monetize and provide a solid LTV. Arming yourself with the right marketing technologies & platforms, analytics, social outlets and traffic sources is key to optimization and winning the UA battle.
Future years will be marked by radical growth and shifts in the game space. Current intelligence is key to knowing the difference between a sound marketing investment and a money pit. Glenn Kiladis is Vice President, Industry Solutions & Emerging Channels and also leads the Global Mobile Games practice at Fiksu. Glenn will present up-to-the-minute insights and strategies to win the UA War.


Jo Wightman

Sr Dir of Product Mgmt


Jo Wightman Senior Director of Product Management, Fiksu As a member of mobile app user acquisition experts Fiksu from its early startup days, Jo Wightman has guided over 400 clients in building successful app businesses on Android & iOS. She has developed global app marketing campaigns that span all genres of apps from Games to Lifestyle to Finance. Harnessing her extensive client experience, Jo’s efforts are now focused on further advancing Fiksu's optimization technology, especially around social media channels for app marketing. Formally, Jo worked at Boston Consulting Group and has an MBA from Harvard Business School.

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