2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Life’s a Breach, Don’t Burn Your Brand

With several global retailers testifying before congress and the new guard from Silicon Valley taking the NSA to task, illusions around data security and privacy are collapsing, and consumers have a front row seat.

As technologists work to make data more secure, those of us responsible for protecting our companies’ brands have two tasks – instill and reinforce brand trust while preparing for the worst... a breach.

This panel discussion – featuring brand mavens from all industries – will focus on managing trust in a world of digital doubt . Experts will discuss how to proactively and transparently talk to customers around data security and privacy issues, how to handle communications if a breach does occur and, finally, how to gain back consumer’s trust if their data is compromised.


Jon Swartz

Tech Reporter


Kelly McGinnis

SVP & Chief Communications Officer

Levi Strauss & Co

Neville Letzerich



Vinny Lingham

CEO & Co-Founder


Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil