2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Fashion Retail Solutions: Beyond the Marketplace

#sxsw #FashTech


Online retail is evolving from a simple shopping cart transaction to an end-to-end emotional engagement with one’s consumer base. While this is true for most industries, it is even more so the case when it comes to consumer fashion, where behavior is as concerned with ideas of self-expression and identity, as with the product itself. To date a dominant "Amazon" for fashion has yet to emerge. We question if, as opposed to when, such a powerful player will ever emerge. What do we see in its place? We see bespoke fashion retail models, converging both online and offline channels, constructed around a brand's consumer's behavior. This panel will explore and critique the various retail solutions open to emerging and established fashion brands.



Ciara McKenna

Dir & Co-Founder


A legal practitioner with vast international experience, Ciara is now pursuing a life-long passion in design through Coldlilies.com, a curated e-commerce platform. At present, Coldlilies.com gives jewelry lovers around the world instant access to the most exciting jewelry designers from Britain and Ireland.


Kim Knowles

Dir & Co-Founder


Kim is the co-Founder of online jewellery platform, Coldlilies.com; a curated and editorialised marketing and sales platform for jewellery designers and brands. Deviating from past lives in investment banking and management consulting, Kim now sits at the cross-section of fashion and technology.

Liz Bacelar


Decoded Fashion

Liz Bacelar is the founder and CEO of Decoded Fashion, the world's top events series connecting Tech founders and decision-makers in Fashion, Beauty and Retail. Today, Decoded Fashion events reach over 7,000 executives, entrepreneurs, journalists and investors through summits, expos, pitch competitions, hackathons, and networking events based on 12 different countries. She is an experienced communications specialist, and an Emmy-nominated network TV producer.


Liza Kindred


Third Wave Fashion

Liza Kindred is the founder of fashion tech think tank Third Wave Fashion. They provide insights and education to brands, investors and startups about the exploding world of fashion tech. The company publishes the only monthly Fashion Tech Report in the world, and has a database of 750+ fashion tech startups. Liza is writing a book about the future of commerce (The Third Wave of Commerce: How We Buy Now, O'Reilly, 2014), and speaks frequently about the future of fashion and the future of commerce. She also serves as cofounder of Lacquerous, a nail polish rental startup, and as advisor to a number of fashion tech startups. You can find her in Brooklyn, or on Twitter at @LizaK.

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