2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

OMMA: Instagram vs. Vine: Real World Smackdown

#sxsw #Smackdown

The mobile social media titans Facebook and Twitter have declared war over the branded video space. In this corner Instagram with 15 second spots that mirror TV, the medium agencies love. In the other corner vine, 6-second of micro-messaging that has inspired high levels of novel and creative executions. Now that brands have been flexing their creative muscles in both we present some of the best examples, followed by an expert discussion among agency and brand executives. Finally our audience weighs in to vote on the consumer favorite for getting branded messages. Sponsored by Media Post.



Brad Walters

Dir, Social Media & Emerging Platforms

Lowe's Home Improvement

Brad and his team are responsible for social media strategy, managing all of Lowe's social media channels, and identifying emerging platforms best suited for the brand. During Brad's tenure at Lowe's, he's driven the brand to be one of the top 5 most followed brands on Pinterest, lead Lowe's to rank #2 in positive Twitter sentiment among major retailers, and was the primary force behind the Lowe's Fix in Six campaign on Vine which garnered a Cyber Lion at Cannes.

Prior to joining Lowe's, Brad lead digital strategy and account management at some of the top agencies, working with great brands, including: Hyundai Motor America, Walmart, Tylenol and Dr Pepper.

Brad is a graduate of Baylor University and has found a renewed love for college football now that Baylor Football has progressed from the basement of the Big 12 to one of the top teams in the nation.


Dave Marsey

EVP & Managing Dir


Katrina Craigwell

Mgr, Digital Mktg



Mark W Smith

Sr Mgr, Social Media Mktg


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