Events matching tag "social media"
Friday, March 7
Almost every Monday night when the Vh1 reality show Love & Hip Hop Atlanta airs, its black and Latina characters, their actions and the title of the show dominate Twitter’s trending topics (they’re often seven of the 10 …
Advanced
Presenters
Lynessa Williams, Sherri Williams
Since that famous “Oreo Moment” that turned a Super Bowl blackout into a dubious marketing trend, more brands seem to have failed than succeeded at riding the real time zeitgeist. From Kenneth Cole to AT&T to Urban Outfi…
Intermediate
Presenters
Bryan Jones, Natanya Anderson, Noha Abdalla, Rick Wion
SXSW Interactive is an amazing event where you can make life and career changing connections. But, do you have a clear strategy for success for the five days and nights ahead? In this session, entrepreneur and social med…
Beginner
Presenters
Gary Vaynerchuk
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customer…
Beginner
Presenters
Alexandra Samuel, Beth Kanter, Colby Flint, Jeremiah Owyang
The mobile social media titans Facebook and Twitter have declared war over the branded video space. In this corner Instagram with 15 second spots that mirror TV, the medium agencies love. In the other corner vine, 6-seco…
Intermediate
Presenters
Brad Walters, Dave Marsey, Katrina Craigwell, Mark W Smith
Twitter changes everything. That’s especially true for events. So do smart phones, tablets, Instagram, YouTube, Vine, and lots of other new tools and technologies. Please join us for our 3rd annual Interactive Core Conve…
Intermediate
Presenters
Brian Duggan, Tom Spano
To thrive in 2014 and beyond, Latino entrepreneurs need to go beyond social media and begin to establish their own media platforms based on a content marketing strategy. But this requires a change in mindset. Latino e…
Beginner
Presenters
Fernando Labastida, Manuel Delgado
The number of people utilizing and explicating social media in oversimplified or academic-driven terms far outweighs the number of individuals using these tools in creative ways that are supported by interactivity, perso…
Intermediate
Presenters
Adrian Walker, Justin Roberson, Kiana Fitzgerald
Created in 1935 on a kitchen table, Monopoly has been played more than 1B times, available in 111 countries in 43 languages and sold more than 275M games. The goal was to reinvigorate the fan base, utilize a medium to c…
Beginner
Presenters
Victor Lee
Saturday, March 8
A multicultural specialist and partnership specialist discuss how AARP educates and communicates with their members via social media on everything from changes to healthcare, creating livable communities to sex after 65.…
Intermediate
Presenters
Aldea Douglas, Andres Castillo
It’s hard to face the tragedies of the past year—Newtown, the Boston Bombing, Oklahoma Tornado and the Prescott Hotshots Wildfires. In the immediate aftermath, Americans are increasingly turning to Facebook, Twitter and …
Intermediate
Presenters
Michael Bellavia, Paula Veale, Pete Giencke, Shayne Adamski
ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP26899 Th…
Advanced
Presenters
Blake Robinson, Israel Mirsky, Margaret Francis, Marshall Kirkpatrick
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service? Engineer a surprise & …
Intermediate
Presenters
Jacki Halas, Tom Zellman
Dazed and confused, consumers and brands alike are trippin’ on hashtags. As one of the most iconic social symbols of our time, media campaigns are increasingly laced with hashtags to increase engagement while also inspir…
Beginner
Presenters
Eric Bader, Scott Fischler
In the aftermath of the Boston Marathon Bombing, the subReddit group /r/findbostonbombers was launched, tossing a dragnet across the internet and catching both good and bad information in the process. The crowdsourcing e…
Intermediate
Presenters
Bill Jensen, Michelle McNamara
In mid-2013, protests erupted around Brazil, initially sparked by a public transport cost hike but quickly emerging into a broader social movement to address a litany of social issues. Causa Brasil was launched in respon…
Intermediate
Presenters
David Slayden, Tiago Ritter
It’s easy to assume that social media is a recent development. But the exchange of media within social networks goes back centuries. I think it can be traced back to Roman times, when members of the elite shared and copi…
Intermediate
Presenters
Tom Standage
Remember when the public had to watch Walter Cronkite and the evening news to learn what NASA was doing? Yeah, neither do we. Today, using technology you can connect and collaborate with NASA and astronauts directly from…
Beginner
Presenters
John Yembrick
After a decade of using social network sites like MySpace and Facebook, teens have glommed on to countless new apps, from Instagram to Snapchat to Vine. They share tremendous amounts of content, but encode it so that par…
Beginner
Presenters
Danah Boyd
How do you make technology emotional and innovative-cool at the same time? A good start is developing the technology to its full potential before any big idea comes along. This panel will show how Finch and Reactive inve…
Intermediate
Presenters
Emad Tahtouh, Tim Buesing
People don’t take spin class because they want to ride crappy trainers. They go because misery loves company and, for 60 minutes, someone’s there to hold them accountable. From Pilates to Plyometrics, people know that wo…
Intermediate
Presenters
Florian Gschwandtner
A thousand personal photographs lost for sixty years and then found, in a secondhand store. Lost and Found tells the story of an anonymous couple's past. Who are these people? Why were their photographs abandoned? If a…
Beginner
Presenters
Jeff Phillips
Be popular. Don’t miss out on the party. Figure out what’s cool before it’s, well – not anymore. Social media today has the familiar symptoms of a high school classroom; but now, instead of obsessing over what our classm…
Intermediate
Presenters
Andrew Cunningham, Mea Cole Tefka
The most influential community on Twitter is the “Black Twitterverse”. Using the microblogging tool as a platform, Black Twitterverse continues to influence pop culture and political discussion in power shifting ways. It…
Intermediate
Presenters
Janel Martinez, Kelechi Anyadiegwu, Kimberly "Dr Goddess" Ellis, Tatiana King-Jones
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Martin Waxman
Keeping user-created content quality high is challenging as a community grows, but Quora has managed to do it while riding significant growth. Come hear and learn from Marc Bodnick, who leads the business and community t…
Intermediate
Presenters
Marc Bodnick
When it started two decades ago, SXSW Interactive was a couple hundred participants and a handful of panel discussions, all crammed into a few rooms at a Hyatt in Austin. Today, it has become a launching pad for startups…
Beginner
Presenters
Baratunde Thurston, Danah Boyd, Gary Vaynerchuk, Guy Kawasaki, Hugh Forrest, Lane Becker, Molly Steenson, Robert Safian
Sunday, March 9
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In …
Intermediate
Presenters
Jim Larrison
Everyone talks about the exploding influence Latinos have on society–from population growth to spending power, Hispanics are reshaping the cultural, social, political & economic landscape. Yet when it comes to mainstream…
Intermediate
Presenters
Beatriz Acevedo, Doug Greiff
In the age of social media, everyone is a curator (or at least they think they are). Media-rich networks have empowered anyone with an interest in art to both disseminate and publish their own creative images and groupin…
Intermediate
Presenters
Jennifer Yin, Kathryn Jaller, Sarah Bailey Hogarty, Willa Koerner
During this panel we will hear from leading innovators and digital natives on the evolution of the digital news platform. First came print, radio, and then television and each of these mediums have their own list of best…
Beginner
Presenters
Andy Carvin, Drake Martinet, Lara Setrakian, Nishe Modoyan
Do you ever wish there was a support group for people like you who are solely in charge of an organization’s social media program? Whether you are a social media professional who has been hired by a company to start thei…
Intermediate
Presenters
Liz Gross
These days, reporting the news effectively and competitively would be virtually impossible without the powerful contributions of amateurs who witness major news developments — especially the ones that happen where profes…
Advanced
Presenters
Eric Carvin, Mandy Jenkins
Join us as we examine the new economy that rewards entrepreneurship, creativity and connectedness like never before. More opportunities than ever are gained or lost through the digital marketplace. Hear from Ice-T about …
Intermediate
Presenters
Rayna Verbeck, Wheeler del Torro
It was the social media event of the summer, at one point generating 5k tweets per minute, but how the hell did that happen? For the first time Syfy and Twitter come together to present how, through the power of Twitter…
Intermediate
Presenters
Dana Ortiz, Fred Graver
Join our discussion with Hollywood movie studio experts who'll share tips on how movies use social media to reach and engage fans. We'll discuss how top Hollywood studios use Facebook, Twitter, YouTube, Instagram, influ…
Intermediate
Presenters
Bettina Sherick, Ethan Applen, JP Richards, Maria Pacheco, Kevin Winston
Join us as we sit down with social media managers from a range of fields including celebrity, non-profit and luxury/corporate brands to discuss the value of being authentic across all social platforms as a brand, corpora…
Intermediate
Presenters
Daunte Dier, Franchesca Ramsey, Mary Pryor, Stevie Jerome Green Jr
In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces in their lives. Rather than rejecting today’s ubiquitous social media and sharing tools outright…
Beginner
Presenters
Ann Mack
ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP26192 No…
Intermediate
Presenters
Adam Mordecai, Joseph Lamour, Rebecca Eisenberg
Your personal brand as an entrepreneur is critical and your company needs your identity to survive. Too many entrepreneurs make the mistake of focusing on just their business or just their personal brand. Neither one…
Intermediate
Presenters
Mario Armstrong
Much like the public protest of the Civil Rights Era, Black Twitter can be a rallying force that can shut down Juror B37’s proposed book deal in a matter of hours or initiate the career suicide of suspected racists (we s…
Intermediate
Presenters
Anslem Rocque, David Dennis, Jamilah Lemieux, Janee Bolden
Join Dana Brunetti, producer of The Social Network, House of Cards and forthcoming 50 Shades of Grey film and Randi Zuckerberg, former Facebook exec, Founder of Zuckerberg Media and New York Times Bestselling Author, as…
Advanced
Presenters
Dana Brunetti, Randi Zuckerberg
Right now Social Media is disrupting more than just how companies engage with customers, its driving the transformation of Corporate Social Responsibility. As transparency has been increasing over the last decade, organi…
Advanced
Presenters
Jason Wolcott, Ruben Taborda
Urban Librarians Unite has been able to have a wide ranging and financially huge impact despite having barely any resources. These knife in the teeth librarians have applied social media and tech to traditional activist …
Intermediate
Presenters
Christian Zabriskie, Lauren Comito
The war for winning dominance over social networks and using that dominance to advantage is already underway. James Carafano presents an extremely timely analysis of the techno-future of information and the impact of soc…
Advanced
Presenters
James Carafano
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Anil Chawla
BuzzFeed's rapid rise to ubiquity -- including 60 million monthly unique visitors -- was built on memes and user-generated content with original reporting content built-in. How can nonprofit news outlets sustain or scal…
Intermediate
Presenters
Adam Soclof, Jake Batsell, Joshua Benton, Nicole Hudson
91% of hiring managers now look at social media profiles when screening job applicants, and one in 10 young job applicants has been denied due to their online reputation. Companies are concerned with employees’ personal …
Beginner
Presenters
Bryan Hjelm, Parry Aftab
The #GivingTuesday movement generated huge social media buzz, launched the “unselfie”, increased online giving and engaged individuals in the U.S. and around the world in philanthropy. Using new tools and technologies to…
Intermediate
Presenters
Henry Timms, Libby Leffler, Rob Reich
Monday, March 10
Best selling author Dave Evans along with co-author Joe Cothrel will present their latest book on enterprise social media and its impact on customer service. Published by Wiley (ISBN: 9781118826102, due out 3/1/2014), "…
Intermediate
Presenters
Dave Evans
We are entering a period where the intersection of exploding content and limited consumer attention will intersect, creating an economic shockwave that will render many marketing programs unsustainable. In some markets, …
Intermediate
Presenters
Mark Schaefer
In 2009, Toni Carey and Ashley Hicks created Black Girls RUN! ® to tackle the growing obesity epidemic in the African American community. The mission of BGR! is to encourage black women to make fitness and healthy living…
Intermediate
Presenters
Ashley Hicks, Felicia Harris, Toni Carey
Cyber security harkens to mind the hardening of networks, the deployment of code, and the fast typing fingers of armies of hackers and anti-hackers, all mixed into a war-like ecosystem of digital penetration and defense.…
Advanced
Presenters
Chris Hadnagy, Chris Dufour, Jon Iadonisi, Nicole Tatrow
Volunteers, Board Members, & Donors Alike - Learn How You Can Engage & Benefit From the Millennial Generation! Did you know that 75% of Millennials gave money to charities in 2011? What about the fact that in 2013 52% of…
Beginner
Presenters
Felicia Bates
In the core conversation "Is Facebook Making Houses of Worship Go Extinct?" we plan to discuss how social media has changed the role of the religious meeting place. Using the model of the synagogue as a case study, we no…
Intermediate
Presenters
Rebecca Saidlower, Susanne Goldstone Rosenhouse
Lost amidst today's swell of content marketing, mobile app development, and social media mayhem is a simple fact: there's more competition for consumer attention than ever before. As a result, "build it and they will co…
Intermediate
Presenters
Jeffrey Rohrs
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Elizabeth Tashik
As a product of a conservative society, the Arab youth found social networking services like Twitter and Facebook great tools to challenge the status quo and shake things up. However, since public and private personas ar…
Intermediate
Presenters
Guilherme Rangel
ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP20347 Ev…
Advanced
Presenters
Natalie Rodic Marsan, Nick Cicero, Tim McDonald
Humans are both generous and selfish. Social Networks prime our collaborative selves. Google has taught us to search, Facebook to make friends, Twitter to be open and smartphones to be always connected. Enterprises and …
Intermediate
Presenters
Andrew Grill, Jodee Rich, Rand Waltzman
The emergence of social media several years ago changed the way brands communicated with and to consumers – forcing them to completely change their approach to marketing products and services not only online, but offline…
Intermediate
Presenters
Justin Garrity, Kendra Bracken-Ferguson
Tuesday, March 11
If you weren't following Wendy Davis' filibuster and the Texas abortion fight online, you missed the story. Television news and print media caught the highlights, but #TamponGate, “Hail Satan” and the “jars of feces” mys…
Intermediate
Presenters
Emily Horne, Forrest Wilder, Rocio Villalobos, Sonia Smith
The Black church has been central to every major political and social movement in the African American community. Civil Rights activist, Ella Baker was critical of the male-led, hierarchical and messianic leadership-styl…
Intermediate
Presenters
Jamye Wooten, Ralph Watkins
On Super Bowl Sunday, the insurance company Esurance purchased the first commercial after the game. In this ad, actor John Krasinski announced that Esurance saved $1.5 million by purchasing this first spot and was going …
Intermediate
Presenters
Jesse Dillow, John Ploumitsakos, Josh Raper, Nancy Abraham
Authenticity and deception - two constructs at the root of all interest in social media. Am I credible online? Am I really engaging my audience? How can I weed out fakes and troublemakers? How can I identify valued long-…
Intermediate
Presenters
Cindy Chung, Jeff Hancock, Kate Niederhoffer, Ken Cho
We spend our day sharing. Collectively, we upload 35 hours to YouTube every minute. In that that very same minute, we post 135,849 photos to Facebook. Even if we consider ourselves private sorts, chances are we're still …
Intermediate
Presenters
Maude Standish, Stacy Fuller
From social media to smart phones, activists across the country have a growing number of tools to advance their causes. NationSwell, a new media company focused on American renewal, has teamed up with Ronnie Cho, formerl…
Intermediate
Presenters
Charles Orgbon, Greg Behrman, Ronnie Cho, Simone Bernstein
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