2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

How the Black Twitterverse is Changing Pop Culture

#sxsw #BTwitter

The most influential community on Twitter is the “Black Twitterverse”. Using the microblogging tool as a platform, Black Twitterverse continues to influence pop culture and political discussion in power shifting ways. It can turn middling TV shows into hits (think ABC’s Scandal) or force mainstream media to address the not-so-hidden racism of a TV icon ( e.g. Paula Deen). In this panel, we will discuss how the Black community is changing the landscape of popular culture via Twitter.


Janel Martinez

Tech Editor

Black Enterprise


Kelechi Anyadiegwu

Social Media Mgr


24 years young, I’m an entrepreneur with a mission to showcase the beauty and vibrancy of Africa through fashion. With my interests in Human-Computer Interaction, startups, women in technology, social media, fashion, female empowerment and the African Diaspora, I seek to make impact through the art of storytelling.


Kimberly "Dr Goddess" Ellis

Scholar & Entrepreneur

Dr Goddess Arts Education & Management

Affectionately known as "Dr. Goddess," Kimberly C. Ellis, Ph.D. is an award-winning Scholar, Artist, Activist and Tech Entrepreneur who loves Social Media. A published author, speaker and producer, her work is found in The Pittsburgh City Paper, on Alternet.org, Salon.com, Ebony.com, TheLoop21.com, BlackEnterprise.com, MSNBC.com, NPR Radio, BBC_WHYS Radio, Voices of Russia Radio, Sirius/XM Radio and more! As a Creative Organizer, Dr. Goddess is also a Social Media Director for Issues and electoral campaigns and won the YWCA's Racial Justice Award and the Thomas Merton Center's "New Person" Award. She is a Trainer for Democracy for America's "War for Women" and the Co-host of "Ask a Sista: Black Women Muse on Politics, Policy, Pop Culture and Scholarship."

@DrGoddess is also a social media maven listed as one of the "Top Ten People to Follow on Twitter," one of the "Top Creative Women in Social Media," and one of the "Most Influential Black Women on Twitter." She was on the Official Twitter Team for President Barack Obama's 2012 Election, is a Digital Trainer for Democracy for America. and is one of the authors cited in the recent publication, "The Best Online Organizing Guide Ever." She has had extremely successful Twitter Trainings at Netroots Nation in 2012 and 2013 (check the tweets!) and provides "Twitter Training for Trial Analysts" for lawyers, journals and trial enthusiasts who comment on televised trials. @DrGoddess is also the author of an upcoming book entitled, "The Bombastic Brilliance of Black Twitter." As a performing artist, Dr. Goddess has created new pieces entitled, "Headlines and Hashtags," the latest of which is "#JusticeForJordanDavis."


Tatiana King-Jones

Tech Blogger


Tatiana King-Jones, the self-proclaimed “Grand Duchess of Tech”, has served the social media and Internet community as a thought leader, tech advocate, and opinionated "nerd personality".

Mrs. King-Jones owns and operates the tech blog LoveAt1stByte.com and is a co-host of the FanBrosShow podcast; the premiere podcast of geek culture via people of color on the popular Loud Speakers Network. She has participated in various speaking engagements and appearances including: the “GTA V and Violence in Video Games” segment on Arise360TV, a panel speaker for Anjuan Simmons book release event, “Minority Tech”, and a guest lecturer at Howard University Law School for the course “Social Media and The Law”.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil