2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

A Fun, Fit Future: Social Media Takes on Fitness

#sxsw #fitfuture


People don’t take spin class because they want to ride crappy trainers. They go because misery loves company and, for 60 minutes, someone’s there to hold them accountable. From Pilates to Plyometrics, people know that workouts are more fun – and more productive – with others.

When food became social, we got Yelp. When journalism became social, we got Twitter.

The narrative for fitness now is “workout with others, even when you’re by yourself.” For apps to compete with gyms and trainers, it comes down to a simple thought: it’s about people, not gadgets. And the tech companies that best connect users will be the winners in this crowded space.

This Future15 talk will explain how fitness apps and wearable devices can engage and connect users. With new and unique ways to share workouts and motivate, track, and cheer friends and family from anywhere, Florian Gschwandtner, CEO of Runtastic, will provide an exciting preview into the future of social for fitness.



Florian Gschwandtner



Florian Gschwandtner is Co-Founder and CEO of Runtastic. He oversees the ideas and concepts behind the ever-growing suite of Runtastic products, including product design, corporate direction, company strategy and product testing. Florian is also responsible for business development, appearing and speaking at industry events, conferences and expositions. In his down time, you can find Florian running, strength training or playing soccer.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil