2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

What to Do When You’ve FAILED: The Value of Authen

#sxsw #failed

Join us as we sit down with social media managers from a range of fields including celebrity, non-profit and luxury/corporate brands to discuss the value of being authentic across all social platforms as a brand, corporation, or individual.



Daunte Dier



Daunte Dier is a music producer, writer, and actor, from 6 mile in Detroit, Michigan. The skits, films, series, and music created by him and the company Dormtainment


Franchesca Ramsey

blogger, actress/comedian


I'm an actress/comedian, graphic designer, natural hair lover and video blogger based in NYC. Oh and one time, I made a viral video called, "S#*! White Girls say...to Black Girls"


Mary Pryor

Social Media Mgr

Urban Socialista

Mary Pryor is a passionate and vocal media expert currently based in New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today she is a powerful and accomplished Digital Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, Vaynermedia, McGarryBowen, CBS Interactive, FUSE, and MusicWorld. Having realized there was a pressing need for agencies that catered to culturally rich and niche audiences through digital and social marketing integration, Mary founded her own consulting and digital marketing consulting firms, WeFancy (2008) and UrbanSocialista (2011).


Stevie Jerome Green Jr



Stevie Jerome Green Jr also known as Rome is a music producer,writer, actor, and engineer from North Carolina by way of Germany. Driven by his passion for music and entertainment; Rome with the help of Dormtainment wants to bring joy to all areas of media through real life stories,sketches, and music.

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Music sponsor

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