Brands want to be loved. Consumers seek happiness. Brands make consumers happy by creating strong emotional connections to the things consumers are most passionate about. Sport is an inspirational power for good. Sp…

Intermediate

Presenters

Simon Wardle

Contagious Magazine Co-Founder Paul Kemp-Robertson and Leo Burnett Global Head of Social and Mobile James Kirkham take a look into their crystal ball, offering SXSW attendees a head-start on the most significant technolo…

Intermediate

Presenters

James Kirkham, Paul Kemp-Robertson

The beauty of community driven brands is the natural order of customer focus. Hear from three brands that have built - and recently launched - brands centered around artistic communities. Instagram, the preferred image …

Intermediate

Presenters

Bailey Richardson, Duann Scott, Jenny Dearing, Josh Karpf

Join us as we sit down with social media managers from a range of fields including celebrity, non-profit and luxury/corporate brands to discuss the value of being authentic across all social platforms as a brand, corpora…

Intermediate

Presenters

Daunte Dier, Franchesca Ramsey, Mary Pryor, Stevie Jerome Green Jr

Brands want to be loved. Consumers seek happiness. Brands that make consumers happy will be more loved. Sport is an inspirational power for good. Sport enhances the lives of individuals, communities, countries and the en…

Intermediate

Presenters

Lisa Murray

Retail brands are incorporating technology and digital concepts to change the consumer experience: from virtual fitting room and apps to new payment options and RFID-tagged merchandise. As technology develops and consume…

Advanced

Presenters

Jen Rubio, Kristina Simmons, Rachel Arthur, Will Young

Historically, inventors and technical innovators have worked well away from creative’s. Both sets of people operate in very different worlds – worlds that are very far apart. But there is a sub culture growing that is se…

Intermediate

Presenters

Andy Varley, Seth Jackson, Sybil Bell

If you think you are in the marketing business, think again. You’re in the people business. It’s people not products and not programs that drive sales. It’s people who make an unknown brand known. It’s people who work to…

Intermediate

Presenters

John Moore

Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…

Beginner

Presenters

Martin Harrison

Are you interested in composing music for commercials? Music for spots is not about the music itself, its about music supporting a branded message. It’s about telling a story and making an idea better. Here is an opportu…

Presenters

Daniel Kuypers, Eric Hillebrecht, Fritz Doddy, Mike Boris

In recent years visual media has become recognized as a potent platform to provide exposure for a band. But how can the brands who are licensing these songs better leverage music? What steps can they take to be more proa…

Presenters

Alisann Blood, Duffy Patten, PJ Bloom, Todd Porter, Michael Frick

With a myriad of ways to discover music, fans of bands and brands alike are finding common ground when the two collide. Learn ways brands curate the music experience for their audiences through authentic partnerships acr…

Presenters

Brenden Miller, Kerry Doyle, Raul Ruiz, David Hargis