Full of Tomorrow: Brands, Technology and Miracles
Contagious Magazine Co-Founder Paul Kemp-Robertson and Leo Burnett Global Head of Social and Mobile James Kirkham take a look into their crystal ball, offering SXSW attendees a head-start on the most significant technological innovations that will redefine how brands connect with people.
“Full of Tomorrow” explores how technology might be empathetically applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining. This session will explore how brands can use their scale, reach, data and creativity to be the connective tissue between new technology and real people.
The “Full of Tomorrow” future, is one where brands are ideally positioned to create the kinds of small and vital wonders that we soon won't imagine being able to live without.
Global Head of Social & Mobile
Arc Worldwide/Leo Burnett
James Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&G, McDonald’s, Coca Cola, and Kellogg’s and operates across 97 offices, in 84 countries, worldwide.
Kirkham was co-founder of Holler, the digital strategy agency he formed in February 2001 with business partner Will Pyne. Following Kirkham’s promotion this year, Holler expanded from its UK office into Leo Burnett offices around the world, starting with Chicago and Silicon Valley.
Holler’s clients include, The Co-operative, Mercedes-Benz, P&G, Vitamin Water and Red Bull. New Media Age listed Holler as 'ones to watch' in their Top 100 guide, and wrote that Holler has “one of the most impressive client lists in the UK”. Holler was behind the critically acclaimed and award-winning marketing for 'Skins' on E4, a ground breaking approach to marketing and media strategy that led to a host of awards, including three prestigious IPA and Guardian awards. It was the first television show to be marketed in the UK using social media.
Kirkham is a world-class speaker on the digital marketing industry, and has given talks and seminars for the past two years at the Cannes Lions International Festival of Creativity.
At Cannes Lions last year, Kirkham presented a seminar on the technology of tomorrow, entitled ‘Wildfire/Full Of Tomorrow’.
He regularly speaks at conferences including The Guardian Changing Media Summit, MIPCOM, MIPTV, co-chairing The Media Festival (2009, 2010), presenting at the ‘4 talent’ showcase, Promax and BETT education conferences and contributing to a range of publications including The Sunday Times, Broadcast and Creative Review. As well as Cannes, he spoke at global ad festivals Dubai Lynx, Spikes and Eurobest in 2013.
Co-founder & Editorial Director, Contagious (London, NYC, Singapore)
After graduating with a master’s degree from Goldsmiths’ College in London, Paul started his career at corporate communications firm Maritz before helping to launch shots magazine in 1990. After a spell in commercials production, Paul returned to shots and became editor in 1994. Subscriptions trebled under his tenure. In 1998 he was appointed Leo Burnett’s worldwide director of creative resources in Chicago. . Paul left Leo Burnett in 2004 to co-found marketing consultancy and magazine, Contagious.
Paul has written numerous articles for publications including The Guardian and Hollywood Reporter as well as co-editing D&AD’s The Commercials Book. He has appeared on BBC Radio 4’s The Today Programme and 5 Live’s Wake Up To Money and his Ted University talk on New Currencies has generated 750,000 views.