2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Passion Conversation & Word of Mouth Marketing

#sxsw #PassionWOM


If you think you are in the marketing business, think again. You’re in the people business. It’s people not products and not programs that drive sales. It’s people who make an unknown brand known. It’s people who work together to turn causes into crusades. It’s people who have the mouths word-of-mouth refers to.
Using a mash-up of wonky academic research with practical and inspirational real-world case stories, recognized marketing expert John Moore (from Brains on Fire) will discuss how to get people to fall passionately and madly in love with a brand, organization or cause.
John’s book reading session will draw heavily from concepts and stories shared in THE PASSION CONVERSATION: Understanding, Sparking, Sustaining Word of Mouth Marketing (Wiley, Sept. 2013).



John Moore

Chief of Wahoo

Brains on Fire

John Moore is a true marketing expert. Intimately involved with Starbucks' epic growth to a global iconic brand, Moore has helped transform the way businesses look at marketing and branding. His first book, Tribal Knowledge, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. Moore continued his out-of-the-box marketing mastery as the director of national marketing for Whole Foods Market.

For years, John Moore led Brand Autopsy, a marketing firm that consulted with businesses aspiring to become a beloved brand. USA Today, Best Buy, Kraft, Little Caesars, Procter & Gamble, Oakley and the Word of Mouth Marketing Association all benefitted from Moore's marketing expertise.

Today, Moore is the Chief Operating Officer at Brains on Fire, a boutique marketing agency known for creating word of mouth marketing movements. His newest book is, The Passion Conversation (Wiley, Sep. 1013).

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil