2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Brands Driven by Artistic Communities

#sxsw #BrandByArt


The beauty of community driven brands is the natural order of customer focus. Hear from three brands that have built - and recently launched - brands centered around artistic communities. Instagram, the preferred image platform, Spotify (who needs no introduction, especially in the live music capital of the world) and Shapeways, who is leading the 3-D Printing revolution will share their brands' growth through artists.

Join Bailey Richardson, Community at Instagram, Josh Karpf, Global Head of Social for Spotify, and Duann Scott, Designer Evangelist for 3-D printing innovators Shapeways.

This group will discuss how their artistic communities are transforming imagery, music and the maker movement.



Bailey Richardson



Bailey joined of Instagram in 2012 as a member of their Community Team. The Community Team shares the stories of Instagrammers around the world to foster a sense of community and inspire creativity.

Prior to joining Instagram, Bailey worked at SFMOMA and Ugallery, an art start up in San Francisco.


Duann Scott

Designer Evangelist

Shapeways Inc

Duann Scott is an Industrial Designer, writer and researcher specializing in the democratization of product design through online digital fabrication. Helping everyone from individual artists, designers and educators to major brands understand how they can use 3D printing to maximum potential.

He works with Shapeways to help promote the 3D printing community and marketplace.

With experience bringing bespoke products to being through traditional fabrication techniques and cutting edge 3D printing technologies Duann’s practical experience combined with his academic research into the social implications of digital fabrication gives him a broad understanding of the 3D printing ecosystem as it evolves.

Duann is available to speak with educators, creatives, business and press on digital fabrication, design and society.

Duann has presented at conferences and universities around the world including Pratt Institute, Columbia University, Parsons New School, Stern at New York University, Rhode Island School of Design, Fashion Institute of Technology, University of South Australia, Flinders University and more.


Jenny Dearing


The OutCast Agency

Responsible for strategy, development and delivery of services at The OutCast Agency.

Support portfolio companies in integrating business functions - specifically research and development, marketing, communications, sales and operations - to effectively bring products/services to market with continued focus on driving brand value.


Josh Karpf

Global Head of Social Mktg


Josh Karpf is a digital communications executive with deep experience at major consumer brands; experience driving social and digital integration with cross functional teams and leading breakthrough digital innovation designed to grow businesses and drive results. Josh currently serves as Global Director of Social Marketing for Spotify.

Prior to Spotfiy, Josh was Director, Digital Media at Pepsi co, managing corporate digital media efforts including owned and social channel development, and driving emerging technology efforts globally. Josh began his career at GE after graduating from Boston University.

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