2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Humanizing Technology & Using Innovation for Good

#sxsw #SXSWArm


How do you make technology emotional and innovative-cool at the same time? A good start is developing the technology to its full potential before any big idea comes along.
This panel will show how Finch and Reactive invented an interactive robot arm that was fueled by Facebook for the non-profit organization Save Our Sons. Needing desperately to bring more attention to Duchenne Muscular Dystrophy, they together wanted the Australian government to make research on DMD a priority. And needed to do so in a short amount of time.
With over 32,000 Australians ultimately signing their petition, The Most Powerful Arm has become the most successful health-related petition in Australian history.
This discussion will look at how they used innovative tech and emotional social media to implore people to sign and share something online – without the help of paid media spend. Attendees will be able to experience and interact firsthand with 'The Most Powerful Arm Ever Invented.'



Emad Tahtouh

Dir of Applied Technology



Tim Buesing

Creative Dir


I am a Creative Director with a digital background. Originally of Germanic extraction, I have been working in 4 different countries, with Sydney being my home for the last 8 years. Outside of my commercial work for brands like adidas, BMW, Beck's and WeightWatchers I am an editor of Adverblog, a marketing and advertising blog currently ranked among the Top 30 in the world. Speaking at conferences and judging in award shows goes hand in hand with supporting digital creative education at universities and art schools.

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