2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

5 Lessons Learned from Movie Studios on How to Market Your Movie

#sxsw #5lessons


Join our discussion with Hollywood movie studio experts who'll share tips on how movies use social media to reach and engage fans. We'll discuss how top Hollywood studios use Facebook, Twitter, YouTube, Instagram, influencers, mobile, and new tools to increase awareness, engage fans, measure results, and build community. We'll discuss both broad strategy and hands-on tools for success, including indie, major releases, international, and more.



Kevin Winston

CEO, Founder

Digital LA

Kevin Winston (@kevinwinston) is the founder of Digital LA, the LA-based networking group of professionals in digital entertainment (movies, TV, web series, music, games, VFX), start-ups, social media, marketing, and advertising, reaching more than 50,000 members via its newsletter, Facebook, Twitter and LinkedIn groups. digitalla.net, @DigitalLA.

Kevin is also founder of Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. The fest brings together LA's accelerators, startups and Hollywood digital entertainment, and attracts more than 3,000 attendees with a multi-day fest in the summer, and a one-day event in the fall. Silicon Beach Fest has been covered by Forbes, TechCrunch, PandoDaily, LA Times, and other national and local press.

Previously, Kevin worked at Fox Interactive Media, MySpace, and IGN where he created social media marketing campaigns for movies, TV shows, web series and video games. Prior to that, he worked at Sony Pictures Digital Entertainment and McKinsey & Company, the top management consulting firm.

Kevin has spoken at numerous tech / entertainment conferences including: SXSW, San Diego Comic-Con, Social Media Week LA, NATPE, Film Finance Forum, Silicon Beach Fest, Games Marketing Summit, and Digital Hollywood.

He was named in a recent Forbes article as one of “12 Entrepreneurs That Are Changing LA Forever.”

Kevin graduated from Yale University, and has a masters from Harvard University.

He also co-founded and is President of both Yale in Hollywood and IVY Entertainment, both networking organizations for alumni in entertainment based in LA.

- Digital LA, CEO / Founder
- Silicon Beach Fest, Founder and Executive Director
- Yale in Hollywood, Founder and President
- IVY Entertainment, Co-Founder and President
- SXSW Accelerator 2014, Advisory Board
- Social Media Week LA, Board Member, 2010-2013
- Streamy Awards, Blue Ribbon Board, 2013

JP Richards




Ethan Applen

Exec Dir

Warner Bros/MediaCamp

Focused on the intersection of technology and entertainment, predominantly in how emerging technologies will radically change how consumers experience media entertainment content.

Extensive work in the area of innovation and facilitation as a catalyst for growth; this includes internal innovation initiatives targeting new processes to enable quicker ideation, prototyping, and launching of ideas to market, as well as external partnerships allowing for innovation through collaboration (through partnerships, JVs, commercial deals, and direct investments/accelerator models).

History of success in building and launching new models and products to the market.

Home brewer. Home chef. Gardener. Carpenter. Fledgling guitar player.


Maria Pacheco

Sr Dir, Mktg

DreamWorks Animation

Maria Pacheco is the Sr. Director of Marketing for Global Interactive at DreamWorks Animation. She is responsible for product marketing, promotional partnerships and merchandising for DreamWorks mobile games and apps. Maria was responsible for launch and Marketing efforts for DreamWorks "Turbo FAST" mobile game which has achieved over 40 million downloads. Maria and her team received the Mobile Marketing Association's Gold SMARTIES Award for "Best Global Channel Media Strategy for Apps/Gaming" as well as the 2013 Mobile Excellence Award for "Best Entertainment Related Marketing Campaign" for Turbo FAST.

Pacheco has been in the mobile games industry for over 10 years and has managed Marketing and Business Development activities for companies like Electronic Arts, JAMDAT, Vivendi and Atari. She began her career in mobile games at Sprint where she received the 3GSM Industry Achievement Award for her integral role in launching Sprint’s ‘Game Lobby’, the industry’s first carrier-based mobile games community in the world. Pacheco holds a master’s degree in business administration from Baker University and a bachelor’s degree in marketing from Pittsburg State University.


Bettina Sherick

SVP, Digital Strategic Mktg

20th Century Fox International

Bettina Sherick is the SVP, Digital Strategic Marketing for 20th Century Fox International, where she is responsible for managing relationships with leading digital marketing and technology companies to ensure that digital is at the core of all marketing activity within the division. During her 12 year tenure, she has managed the launch of over 100+ international digital marketing campaigns for titles such as X-MEN: FIRST CLASS, RISE OF THE PLANET OF THE APES, RIO, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People's Voice Webby Award in the Movie and Film category. She has also spearheaded the development of proprietary systems to enable the quick launch of digital content globally.

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