Be popular. Don’t miss out on the party. Figure out what’s cool before it’s, well – not anymore. Social media today has the familiar symptoms of a high school classroom; but now, instead of obsessing over what our classmates think, it’s become our followers. From business professionals to cultural commentators and stand-up comedians, we all have a common goal of getting noticed and staying relevant. While our approach to social media went through its own learning curve, the window for experimentation is closing. Networks and channels are more aligned with real world ecosystems, but it’s the same high school dynamics and politics ruling the landscape. To thrive in the current social space, let’s reacquaint ourselves with the unwritten laws and social codes from high school. Our knowledge and individual experiences from the past can help us become more effective publishers today. Together, once we go back to school, our desired actions in social can become tangible results.

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