2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

How to Build Ultimate Surprise & Delight Campaigns

#sxsw #Delight


We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service?
Engineer a surprise & delight effort that will boost your reputation and leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign.It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present.
Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
If you’re interested in the secret sauce behind surprise & delight programs, vote for us!
We will make you happy, we promise.



Jacki Halas

Dir of Mktg

Digital Roots

A lover of social media, innovative technology & iced cappuccinos, Jacki Halas is the Director of Marketing at Digital Roots where she advises esteemed brands on how to connect with their customers through new media.


Tom Zellman


Digital Roots

✰ Dreamer & Doer ✰ Tech Lead @DigitalRootsCRM ✰ Addicted to Open Source, Fitness and Music ✰ Luckiest Dad in the world ✰ Not a hater ✰ Lover

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