Events matching tag "viral"
Friday, March 7
It’s the absolute worst word that can come out of someone’s mouth. Whether a colleague, boss, client, or a doctor, if you hear the word “viral” you’re in trouble. Someone probably read "The Tipping Point" but skipped "Th…
Beginner
Presenters
Craig Key
Is there a formula for making content go viral? Is it just plain luck? While there’s not a lot to explain the weird virality of LOLcats and "Charlie bit my finger!" videos, there is a formula, honed and mastered by the I…
Intermediate
Presenters
Courtney Buie, Henri Mazza, James Moody
Saturday, March 8
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service? Engineer a surprise & …
Intermediate
Presenters
Jacki Halas, Tom Zellman
Why do some products and ideas catch on while others fail? What drives word of mouth? How does the audience people communicate with (e.g., small versus large), and the channel they communicate through (e.g. online versu…
Beginner
Presenters
Jonah Berger
In today’s digital age, the success of a video, image or news story is determined by its ability to go social. Rarely does such a topic survive one news cycle, let alone two, and the idea that a social phenomenon would s…
Intermediate
Presenters
Brian Turtle, Kevin Bacon
Cat videos are no longer just an entertaining distraction between emails and facebook posts; they are now an economic force. In just the past year cat video "cat-lebrities" have inked movie and book deals, inspired touri…
Intermediate
Presenters
Ben Lashes, Grace Suriel, Scott Stulen, Will Braden
Monday, March 10
Viral content is content that can last for days or even years. We all have those viral videos we go back and watch from years ago and they still resonate. Viral content is highly sought after but not many companies and b…
Intermediate
Presenters
Josh Jones-Dilworth, William Leake
Tuesday, March 11
It's always been difficult for nonprofits to wedge their way into the viral internet marketplace, but now that large companies are getting into the fray, the field is the most competitive it's ever been. Every day, big m…
Intermediate
Presenters
Liam Cronin, Nick Agich, Rafael Casal, Roxane Philson
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