2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Future of Marketing: Advocacy

#sxsw #Advocacy

We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.
Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.

Sponsored by Dynamic Signal.



Jim Larrison

GM Corporate Dev

Dynamic Signal

Prior to DS, Jim was an early senior leader at other internet start-ups, including comScore Media Metrix and Adify, where he ran business development. Additionally, Jim worked at Information Resources, Lever Brothers, and Vision Quest Research in Chicago, where he built deep experience in consumer behaviors and marketing. Jim attended Bradley University and DePaul University in Chicago.

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