Privacy Is Dead: Long Live Privacy

#sxsw #privacy

In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces in their lives. Rather than rejecting today’s ubiquitous social media and sharing tools outright, we’re reaping all the benefits of maintaining a vibrant digital identity while gradually defining and managing a new notion of privacy for the 21st century.

The issue is not whether online privacy is dead but rather how to enable people to control the digital information stream connected to their personal lives as needs and relationships evolve over time.

This presentation, which is based on a new quantitative study JWT conducted in the U.S. and interviews with experts and influencers in technology and academia, will look at the myriad ways people are reclaiming privacy in an era of openness and advise brands on how to ease consumer concerns around online privacy.

Presenters

Ann Mack

Dir of Trendspotting

JWT

Ann Mack oversees global trendspotting for JWT where she and her team help brands turn shifts in the zeitgeist—related to everything from technology, gaming and globalization to retail, philanthropy and the environment—into opportunities.

Ann has worked on strategic projects for clients including Unilever, Kellogg’s, Estée Lauder and Kimberly-Clark. She is most widely known as one of the industry’s most famous experts on cultural and behavioral movements, trends and memes and their impact on brands and brand behavior.

The reports Ann and her team generate have become famous in their own right. For example, her annual “10 Trends” and “100 Things to Watch” are highly anticipated cultural markers not only for brand marketers but for the public as a whole.

Ann has appeared on NBC’s Today Show, The Early Show on CBS, Fox and Friends, and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times, USA Today, and International Herald Tribune for her thought leadership. Some of Ann’s recent speaking engagements include the AdReview Conference in Johannesburg, AMAP in Mexico City and Social Media Week in New York.

In addition, Ann has led the re-launch of JWTIntelligence.com and the development of JWT’s AnxietyIndex.com, which focuses on helping brands navigate consumer anxiety. To do so, she has harnessed platforms like Twitter, Facebook and YouTube to establish, grow and galvanize a global community that feeds into not only these projects but other seminal reports like “Gen Z: Digital in their DNA,” “Fear of Missing Out (FOMO)” and “What’s Cooking? Trends in Food,” among others.

Before joining JWT in 2004, Ann led Adweek's coverage of the digital advertising industry as Interactive Editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio after graduating magna cum laude from Ohio State University with a BA in journalism.