How Latino Entrepreneurs Can Win With Content
To thrive in 2014 and beyond, Latino entrepreneurs need to go beyond social media and begin to establish their own media platforms based on a content marketing strategy.
But this requires a change in mindset.
Latino entrepreneurs need to think media instead of marketing. Giving instead of getting. Abundance instead of scarcity.
After practicing content marketing for the last seven years I'll share best practices that can help the Latino entrepreneur create a successful content marketing strategy, including:
• How to create customers using content
• How to establish your content brand
• How to choose your best media channels
• How to promote your content
In this session I’ll provide practical steps for how to create a winning strategy for 2014 and beyond that includes blogging, webinars, video, infographics, eBooks, analytics and social media.
Fernando Labastida speaks and teaches marketing in both Spanish and English at places such as the Economic Business Growth Business Incubator in Austin, TX, the Congreso Internacional Emprendor in El Salvador, Product Camp, and the Rise Multicultural Series, among others. He was a moderator on a panel about Startups in Mexico at South by Southwest Interactive, and he gave a virtual presentation about Content Marketing for the Lander Academy.
He co-organized the first Latin American track for the South by Southwest Interactive Conference in 2011 with Ricardo Guerrero, co-organized the debut of the Americas IT Forum in Austin, and he’s the founder of the Austin Content Marketing Meetup.
He was a guest columnist for Nearshore Americas, the Austin chapter of the American Marketing Association, and currently contributes to the Engage Mexico blog.
He is the founder of Latin IT Marketing, a blog and consultancy providing marketing services for Latin American software development firms wanting to enter the U.S. market.
Fernando is currently the Content Strategist for Kimbia, Inc.
Manuel Delgado is CEO of Agua, a Houston-based Hispanic Marketing agency. Since 2003 his firm has worked for some of the best brands in the US, including Best Buy, Hewlett-Packard, Imperial Sugar, Dixie and the Boy Scouts of America. The company name, “water” in Spanish, reflects the Hispanic market in the US: ever changing and vital. Agua Marketing has won several awards, including being recognized by the Houston Business Journal as one of Houston’s Enterprise Champions because of its innovation, corporate culture and impact in the community. Prior to founding Agua, Manuel’s career included international marketing positions with JWT Advertising, Compaq, Hewlett-Packard and BMC Software. An accomplished public speaker and author, his book “Latinography: a five-step roadmap to survive in the New America” will be published later this year. He is currently a board member of the American Advertising Federation – Houston. He's also a part of the Advisory Board of the Houston Symphony. He has held board positions with the American Marketing Association, the National Society of Hispanic MBAs, the Houston Interactive Marketing Association and NewSpring, a business incubator for low income Hispanic entrepreneurs. Manuel holds an MBA from Vanderbilt University and a BS in Industrial Engineering from the UCAB, in Caracas, Venezuela.