2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mentor Session: Martin Waxman

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Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/356



Martin Waxman


Thornley Fallis Communications

I’m a Toronto digital/social media/communications guy, EVP of Thornley Fallis and co-founder of three agencies. I blog at http://www.martinwaxman.com/myPALETTE, host the Inside PR podcast and can be found on Twitter @martinwaxman.

I advise clients on how to develop a strategic approach to content, publishing and new PR. I’m the lead instructor in a Digital Strategy and Communications Management Certificate at University of Toronto SCS.

I serve on the South by Southwest Advisory Board and am the secretary-treasurer of PRSA Counselors Academy’s executive committee and past-president of CPRS Toronto; a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); ex journalist standup MC and ad guy; and former Winnipegger.

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