2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Sharing Rituals: Online Behaviors Shaping Reality

#sxsw #overshare


We spend our day sharing. Collectively, we upload 35 hours to YouTube every minute. In that that very same minute, we post 135,849 photos to Facebook. Even if we consider ourselves private sorts, chances are we're still “Liking” articles, retelling YouTube skits to friends, and engaging in the “collective present.” Recent studies suggest that the desire to share is physiologically embedded in us and is triggered by specific needs. But as new technologies have accelerated our ability to share, the “how, what, and why” of sharing has been intrinsically altered. Not only is this changing media and advertising, but we are also seeing this compulsion to share having real effects on our offline reality. Stacy Fuller, Head of Social innovation at Cake Group, and Maude Standish, Millennial trend forecaster, will explore the impact the culture of sharing is having on our daily lives.



Maude Standish



Maude Standish is the cofounder of a Tarot, a Millennial trend insight company and sister company to Mistress Creative, an agency based in Venice, CA. Maude is also the Director of Strategy at Mistress Social, the social division of Mistress Creative that translates the latest trends into social campaigns. Maude also writes for Vice, The Huffington Post, and Agency Spy. This year she was featured in Forbes as a 30
Under 30 in Marketing & Advertising and spends most of her time chasing her puppy Animal.


Stacy Fuller

Head of Social Innovation

Cake Group

15 years in the ad business, working in every facet from direct to digital to branded entertainment. A self professed social media fanatic, I turned my passion into the next phase of my career. I've now been working in earned media exclusively for the past 3 years. If I'm not debating an instagram content strategy with my colleagues at Cake, I'm trying to be the first person in my friend circle to share the hot new meme.

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