2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

What Do We Build Next?

#sxsw #adobesxsw

Come learn how Adobe's Innovation Pipeline team goes from just an idea to a functional prototype ready for testing with real users in a matter of weeks for their newest web authoring tools. During this interactive session with Devin Fernandez, principal product manager, and Winsha Chen, senior computer scientist, you'll see how Adobe is driven by innovation and as a company is constantly looking for new areas ripe for transformation. Sponsored by Adobe.

Presenters

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Devin Fernandez

Principal Prod Mgr

Adobe Systems Inc

Devin Fernandez is a Principal Product Manager in Adobe's Web Platform and Authoring organization. He currently runs a program called the Innovation Pipeline where Adobe explores new product concepts through rapid prototyping and live user testing. In the past Devin has managed Adobe's Web Segment and flagship products such as Dreamweaver, Fireworks and the Creative Suite. Outside of the office and when not helping to raise two small children, he photographs the Bay Area graffiti seen and explores muay thai and crossfit.

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Winsha Chen

Sr Computer Scientist

Adobe Systems Inc

Winsha Chen is a Senior Computer Scientist in Adobe's Web Platform and Authoring organization. She works in the Innovation Pipeline where Adobe explores new product concepts through rapid prototyping and live user testing. Prior to joining the Pipeline team, she worked on Flash Catalyst, Flash Builder, Flex SDK, and Dreamweaver. In her free time she likes to ice skate, create hand thrown pottery, and make an assortment of random things.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil