2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Visual Magic in Computers, History & Future

#sxsw #VizMagic


Synopsis: This presentation was designed for anyone who ever looked at a fantastic adventure or science fiction movie, or an amazingly complex and rich computer game, or a TV commercial where cars or gas pumps or biscuits behaved liked people and wondered, “How do they do that”?
The cold war may have been the catalyst but it’s impossible to trace a single line of development to the beautiful and realistic images being created with computers. There is the computer itself, the basic math, the display and its controller, and the software algorithms used to generate curves and textures, and the applications that tie it all together.
Computer graphics are used in so many places: automotive design, movies, architecture, games, molecular design, and simulation/visualization of imaginary worlds and atomic bombs and the course of development is far from run.
3D in computers began as a way to represent automotive designs and illustrate the



Jon Peddie


Jon Peddie Research

Dr. Jon Peddie is one of the pioneers of the graphics industry. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential analysts, regularly advises investors in the GLG network, he is frequently quoted in trade and business publications, was the former president of Siggraph Pioneers, and e is also the author of several books his most recent, The History of Visual Magic in Computers.

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