Think Content First, Navigation Second
As product design, user interfaces and frameworks are all converging to humanize technology and make it all about the complete user experience, valuable, relevant content is the currency of the new digital economy. Users expect immediate value the second they click on a link or land on a homepage. They want, and need, to connect to the products or services right away, regardless of the device they're using. They long to be part of the story of the brand and be turned into brand advocates and evangelists. After examining why digital entrepreneurs of all stripes should only build their ideas, business and product offerings around what their current/future users value most, Jon Setzen will provide a roadmap to help them navigate today's content-centric online world where it only takes 50 milliseconds for users (aka potential customers) to form a first impression.
Jon Setzen is a Creative Director and Designer based in Los Angeles, California. He is currently the Creative Director at Media Temple, founder of Arlo Jacob Candle Company, the host of the LosAngeles/CreativeMornings and co-host of the The Build Up podcast. He's been making websites since 1995 and has had the pleasure of working with everyone from MOMA to Alicia Keys to Nikon. He travels around the World speaking about design and is a proud supporter of Watford Football Club.