Evolution of Storytelling: Brands As Broadcasters
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27073 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.
This panel will highlight the parallels between the evolution of Television and the Internet, and will explore the possibilities the Digital world will provide to Brands as they try to become the networks of the future.
From the earliest days of broadcast television networks struggled with how to build a full suite of programming. This evolution to becoming true “networks” led to the art storytelling being introduced to the family living room from the world outside. While this format matured and fragmented to serve wider audiences, it has largely remained a one-sided conversation.
While Digital Media and the Internet offer the first truly global, interactive storytelling medium, chaos can still overwhelm the message. Resolving these conflicts is the responsibility of Creative Storytellers, using the best tools available to evolve the medium and turn the conversation into a two-way communication. In this new era, better storytelling will lead to better companies.
Sponsored by Team Detroit.
EVP, Chief Creative Officer – Global Team Ford
After graduating from the Great Books program at St. John's College in Santa, Fe, NM, Toby went into advertising, working on accounts as varied as Barnes & Noble, Debeers Diamonds, Kleenex, Doctors Without Borders, Sun Microsystems and See's Candies.
His recently released novel, Baba Yaga was named a book of the month by both Amazon.com and Indie Pick and was called one of the best books of the summer of 2013 by Flavorwire. Toby¹s first novel Sharp Teeth, published in 2008 was rated one of the top 20 LA noir stories by the LA Times and won the prestigious Alex Award.
He has written for The New York Times, The Paris Review, Salon, The Huffington Post, and the literary journals N+1 and Gargoyle. Detroit's Metro Times newspaper once named him "Best Candidate for Intergalactic Ambassador of Detroit." and in Real Detroit named him one of the top 100 reasons to love Detroit. He lives in downtown Detroit and suggests you do the same.