Engage or Die: Multicultural Millennials Matter
50% of Americans under the age of 5 are ethnic minorities. Join us as we examine the current and future mind shift from a general market driven approach to a more inclusive total market approach and engaging multicultural audiences online and off. Learn how companies are addressing this demographic trendline and how it is impacting internal corporate culture, marketing, technology and the tools and platforms used to manage the change.
Multicultural Mktg Mgr
Digital Sales Mgr
Radio One / Interactive One Atlanta
Kelly Mayfield is Digital Sales Manager for Radio One Atlanta. In this role she is responsible for driving sales and revenue for all of Radio One’s digital properties including their online websites, mobile websites, mobile apps and social media platforms. She came to the Radio One family with more than twelve years of media and sales experience. Kelly began her career in radio sales at Katz Media Group beginning at the assistant level and working her way up to Sr. Account Executive. At Katz Media, Kelly served as a liaison between major ad agencies such as Initiative, Carat and Brunner and over 3500 radio stations and online properties across the country. She worked on major national advertising accounts including Bellsouth, Home Depot, Food Lion, Famous Footwear, Beazer Homes, Macy’s and Blue Cross Blue Shield. She served at Katz for over eight years. After leaving Katz she worked as the Senior Media Planner at IMAGES USA. Her duties included building media plans for major national advertisers including Amtrak and Hillshire Farm. Kelly is experienced with planning and buying all media including radio, TV, Out-of Home, online and mobile. Following IMAGES USA she honed her digital skills as the Director of Sales at Briabe Mobile for the Southeast region. She was responsible for driving sales and marketing strategies in order to best position with large advertisers and potential agency partners.
Kelly is an active member of several business organizations in the Atlanta area including the Atlanta Broadcasting Advertising Club, The Alliance for Women in Media and the Atlanta Interactive Marketing Association. She is also a servant of her community as a member of the Junior League of Atlanta, a volunteer with the United Way of Atlanta and having served as the 2nd Vice President of the Atlanta Alumnae chapter of Delta Sigma Theta Sorority, Inc. for 4 years. She is currently the Social Action chair of that chapter. Kelly also started a program called “My Future Looks Bright” for the youth of southwest Atlanta. This program encourages children ages 12-17 to make decisions beyond high school including college, trade school, and the military. This program began January 2013 and meets monthly during the school year.
Kelly, a native of Atlanta, holds a bachelor’s degree in Graphic Communications from North Carolina A&T State University and a master’s degree in Business from Mercer University, Stetson School of Business.
Vida Communications Group
I have over 20 years of experience in marketing, for broadcast media, as well as a deep knowledge of, and passion for, all things digital and social media. I offer clients expertise in emerging technologies, as well as creating strong communications, and brand engagement, with diverse audiences, via digital and social media.
"My mission is to be a complete extension of my clients’ communications, marketing, and public relations teams, in order to effectively reach the Urban and Hispanic community and navigate crises in diverse audiences."