2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Is Privacy a Right or an Illusion?

#sxsw #bigbrother

As U.S. citizens, we have a right to life, liberty and the pursuit of happiness. But do we have a right to data privacy? Or is privacy just an illusion? Privacy has become a touchy subject (see: NSA); consumers want to feel safe and in control of their information. One school of thought is that privacy is a balancing act; there could be value to having some of our information accessed, if it means enhancing our experience. Consumers may be more willing to give up some of their privacy for a more personalized experience, to earn additional rewards or to get better recommendations, like targeted ads. The trick is identifying when enough is enough. Greg Cohen of Merchant Warehouse and Barrie VanBrackle of Manatt, Phelps, & Phillips LLP are well-versed on the importance of privacy, and will share key insights to ensure your privacy isn’t being compromised, and how companies can ensure their clients and customers feel secure while receiving a high-quality customer experience.



Barrie Vanbrackle


Manatt Phelps & Phillips LLP

Barrie VanBrackle practices in the payments transaction business, with an emphasis on electronic payments, banking, and payment card network regulatory and data security, as well as federal and state data privacy and security matters. Ms. VanBrackle advises financial institutions, payment processors, companies across a wide variety of industries, and other service providers regarding their contractual, transactional and regulatory matters, with an emphasis on compliance with federal and state payment, banking and privacy laws, data security, data privacy, information services, and electronic commerce, as well as payment brand compliance, including responding to data security breach incidents. Ms. VanBrackle holds the AV (Preeminent) rating from Martindale-Hubbell.


Greg Cohen

Chief Revenue & Strategy Officer

Merchant Warehouse

Greg Cohen is the Chief Revenue and Strategy Officer at Merchant Warehouse, a leading provider of payment technologies and merchant services. The company’s solutions enable merchants to more effectively connect and engage with their customers regardless of how, where or when they choose to shop.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil